Senior Product Marketing Manager

As a Senior Product Marketing Manager, you will play a critical role in driving software product marketing initiatives for our Digital Energy offerings .

This position requires a strategic, data-driven marketer with a deep understanding of software / SaaS go-to-market strategies, customer needs, and competitive dynamics.

The ideal candidate will have a proven track record in developing and executing comprehensive marketing plans, including demand generation and customer-focused campaigns aligned with business goals.

You will be instrumental in ensuring the success of product launches, working closely with the product league to deliver impactful product marketing.

From shaping value propositions to leading creative execution and thought leadership, you will collaborate across functions to bring innovative solutions to market.

Responsibilities:


* Develop and execute marketing plans and campaigns for software and SaaS products


* Oversee product launch execution, setting priorities, and ensuring alignment across cross-functional internal teams (offer management, commercial, and country)


* Conduct thorough market research to understand industry trends, customer needs, and competitive landscape


* Focus on subscription and SaaS marketing models, user retention, and recurring revenue strategies


* Manage frequent product updates, versioning, and communicating new features to users


* Work closely with customer success teams to reduce churn and increase lifetime value


* Collaborate closely with product management to align on features, specifications, and roadmaps


* Partner with engineering and design teams to gather customer feedback and ensure product features meet market demands


* Develop clear and compelling product positioning and unique value propositions for offerings


* Create and execute go-to-market strategies, including launch plans and promotional campaigns


* Work with sales teams to provide training, sales enablement, and resources to drive adoption


* Monitor product and marketing performance and customer feedback post-launch to guide future improvements


* Analyze data to measure the effectiveness of marketing initiatives and adjust strategies


* Identify opportunities for partnerships, highlighting API capabilities, third-party integrations, and platform compatibility.

What qualifications will make you successful for this role?


* Bachelor's degree in marketing, business, or a related field (MBA preferred).


* 6-10 years of experience in product marketing, marketing strategy, or related roles.


* Understanding of SaaS and software competitive landscape and identify how best to differentiate our products in this growing space


* Adaptable and comfortable working in fast-paced, dynamic environments.


* Customer-centric mindset with a passion for delivering value.


* Proven track record of successful product launches and go-to-market strategies.
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