Workplace Solutions, Marketing Technology Lead

JP Morgan Workplace Solutions is a global leader in equity compensation management, offering a premier cloud-based platform for administering equity plans for public and private companies.

Serving over 1,800 corporate clients, from start-ups to multinational corporations, we manage nearly $300 billion in assets for over 1 million employee participants worldwide.

We are a dedicated global team of over 1,000+ professionals at the forefront of transforming equity compensation worldwide.

As the Marketing Technology Lead, you will help to drive the strategy, roadmap, and execution of our martech stack .

In this pivotal role, you will orchestrate and drive the evolution of the martech ecosystem, aligning technical capabilities with marketing, data, compliance, and customer experience goals.

Your efforts will be crucial in scaling our cross-sell marketing capabilities for wealth management services and other firm offerings across multiple platforms, business lines, customer segments, and regions.

Job Responsibilities:

Product ownership and strategy


* Drive the strategic direction, roadmap and performance of the martech stack, including core platforms such as CDP, CRM, marketing automation, campaign orchestration, and analytics tools.


* Advocate for scalable, personalized cross-sell campaigns, ensuring that the martech stack supports interoperability across platforms, business units and segments.


* Translate business and marketing objectives into actionable product requirements and martech solutions that enable targeting, testing, and optimizations at scale.


* Maintain awareness of emerging marketing technologies and industry trends to ensure the martech stack remains cutting-edge and competitive.

Implementation and optimization


* Lead implementation and integration of tooling, partnering with Product, Engineering and vendors.


* Optimize platform configurations and data flows to ensure maximum campaign performance, reliability, and operational efficiency.


* Collaborate with Data, IT, and Engineering to operationalize marketing data pipelines, ensuring clean, reliable and privacy-compliant data.

Governance and compliance


* Embed governance policies defined by Legal, Compliance and Privacy teams into the martech stack configuration, including consent management, data residency, and PII access controls.


* Ensure martech tools and associated processes are aligned with regulatory requirements such as GDPR, CCPA, and internal security standards.


* Partner with Marketing on change management efforts related to the martech stack to ensure smooth transition of new technologies and processes.

Stakeholder leadership


* Serve as the bridge between Marketing, Product, Technology, Data Analytics, Legal, Compliance and Privacy to ensure alignment across campaigns, systems and governance.


* Partner with Marketing team to help them effectively use the stack as capabilities change and/or enhance.

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