Sales Manager

Job Summary
Maintains and/or improves upon the occupancy level and revenue production of the community in
accordance with marketing and business plans to include managing the sales process and completing all
activities required for a sale.

Represents the community and increases awareness through participation in
outside events.

Coordinates with the business development coordinator/director in their efforts to
generate referrals or manages this activity in the absence of business development associates.

Assists
management with resident retention.

Partners with management to develop and execute marketing plans
and achieve community occupancy goals.

Essential Functions
1.

Maintains and/or improves upon the occupancy level of the community in accordance with the
marketing and business plans.

Utilizes established sales processes, systems, and forms for sales
to perform job duties, track information, compile data and reports, and achieve desired
community occupancy goals.
2.

Manages the sales process by assisting prospective residents, their family members, and/or
advisors in the decision-making process by understanding their needs and educating them
about the community's services and programs.

Responds promptly to every telephone call,
email, and Internet or in-person inquiry.

Completes weekly follow-up calls, letters, and tours as
defined by the community marketing plan.
3.

Coordinates and completes all activities needed for a sale and converts deposits to move-ins,
including, but not limited to, visiting the prospect's home, health care providers, or other
locations to conduct initial assessments or sales presentations and ensuring that the required
forms are completed by the prospect, his/her physician and family prior to the move in.
4.

Keeps management and other key associates abreast of the status of all prospective move-ins.
Tracks and records pre-residency steps to facilitate communication.
5.

Coordinates with the business development coordinator/director on a weekly basis regarding
business development efforts to meet or exceed the established goals for professional leads as
set by the community marketing plan.

Contacts local sources including legal and financial
professionals, senior organizations, appropriate special interest groups, hospital discharge
planners, skilled nursing facilities, retirement communities, clergy, medical insurance
providers, and other local community contacts that are not part of the business development
coordinator/director referral contacts.

Manages the business development activities noted
above in the absence of business development associates.
6.

Develops and maintains relationships with and generates leads through residents, family, and
professional referral sources on a weekly basis.

Provides information and conducts
presentations about communi...