Sales & Mkt Analyst III

Position Overview:
We are seeking a highly motivated and creative Marketing Manager with 5+ years of experience to lead our global marketing efforts and drive brand growth.

This early-career role is ideal for a marketing professional ready to take the next step in managing cross-channel initiatives that build awareness, generate qualified leads, and support sales growth.

A strong background in inbound marketing and demand generation is essential.

The role will sit in our Franklin, MA office.

This role requires someone who can manage day-to-day marketing execution while coordinating with cross-functional teams and third-party vendors.

Success in this position will be measured by the ability to drive measurable results through lead-generation programs, effective content strategy, and brand consistency.

Key Responsibilities:


* Develop and execute global marketing strategies and campaigns to increase brand visibility and drive qualified leads through inbound channels.


* Manage and optimize digital marketing initiatives (website, SEO/SEM, email marketing, and social media).


* Lead the creation of marketing collateral, including product datasheets, presentations, videos, and print materials.


* Oversee and analyze marketing performance metrics, providing data-driven insights and recommendations.


* Manage external vendors, agencies, and creative partners to support campaign execution.


* Partner with Product Management, Sales, and Engineering to ensure message alignment and support new product launches.


* Maintain and update the corporate website to enhance usability, SEO rankings, and content engagement.


* Coordinate marketing efforts for trade shows, symposiums, and corporate events.


* Support public relations initiatives including media outreach, press releases, and thought leadership content.


* Develop and manage the marketing budget, ensuring optimal resource allocation.

Preferred Qualifications and Skills:


* 5+ years of B2B marketing experience, ideally in an industrial or technical products environment.


* Demonstrated success in inbound marketing, lead generation, and marketing automation platforms.


* Strong project management skills and ability to manage multiple campaigns and stakeholders.


* Proficient in tools such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), CRM, PowerPoint, Excel, and CMS platforms.


* Experience using SEO tools, Google Analytics, and social media scheduling platforms.


* Basic video and photography skills a plus.


* Excellent verbal and written communication skills.

Key Performance Metrics:


* Growth in inbound lead generation and marketing-qualified leads (MQLs).


* Campaign performance (CTR, conversion rate, cost-per-lead, etc.).


* Website traffic and engagement.


* Brand awareness and social media growth.

Other Requirements:


* Up to 25%, including international travel for trade shows ...