Senior Associate, Paid Media and Customer Engagement - Chase Travel

At Chase, we are committed to providing our employees with opportunities for growth and development.

As a Senior Associate on the Chase Travel marketing team, you will have the chance to work on exciting projects, collaborate with talented professionals, and make a significant impact on our marketing efforts.

As a Senior Associate, Paid Media and Customer Engagement within Chase Travel, you will be responsible for managing and optimizing paid media campaigns and audience segmentation for Chase Travel.

You will play a crucial role in enhancing our marketing strategies and driving customer engagement through innovative paid media and personalized experiences through audience segmentation and enablement.

This role requires a strategic thinker with a strong skillset in digital marketing and paid channels.

The ideal candidate will have experience in full funnel paid campaign development, audience targeting, marketing best practices, and executional excellence.

Job Responsibilities


* Lead and execute the paid media learning agenda for Chase Travel to further test and evolve the go to market plans by utilizing data-driven insights to refine strategies and enhance campaign performance


* Develop and implement strategies for audience optimization, segmentation and offer enablement in paid channels, analyzing data to identify opportunities for targeted marketing efforts


* Support project management activities for paid media initiatives, collaborating with cross-functional teams to ensure timely delivery of projects or deliverables


* Partner with Brand for strategy alignment and consistency of messaging and creative execution


* Manage day-to-day reporting needs by leveraging self-serve analytics tools to derive insights and by partnering with Data and Analytics


* Synthesize leadership recaps, including preparation of monthly insights and performance reporting


* Oversee approvals and controls procedures inclusive of traffic sheet validations and media invoicing processing, ensuring compliance and maintaining high standards of quality and accuracy


* Work closely with product teams to pull through experiences that enable the media to work harder through continued martech enhancements


* Support technical components of paid enablement, including landing page, AppsFlyer, and Adobe tracking optimization workstreams

Required qualifications, capabilities, and skills


* Bachelor's degree in Marketing, Business, or a related field.


* 3+ yearsof experience in digital marketing or advertising with proven Travel industry experience


* Proven expertise in developing and executing successful digital marketing campaigns and paid media management across multiple channels


* Strong analytical skills with the ability to interpret data and make informed decisions


* Strong project management skills, with the ability to manage multiple projects and meet tight deadlines.


* Excellent communication and coll...