Retail Media Strategy Lead

Retail Media Strategy Lead

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

Kimberly-Clark North America is seeking a strategic, analytically minded individual to join its Business Unit Sales organization.  The role is a great fit for an ambitious, innovative candidate who is eager to drive transformation and establish new norms within a fast-paced, high-growth, dynamic environment.

The Retail Media Strategy Lead, will play a critical role within the Digital and Omnichannel Marketing space, collaborating cross-functionally across brand, media, insights + analytics, customer development, and commercial analytics.  This role will be responsible for the brand’s Retail Media performance across Customers and will deliver via deep collaboration as part of a multi-functional operating model, embedded in the brand and business rhythm.

In this role, you will:


* Responsible for Brand Retail Media strategy/plans and performance across customers, working collaboratively with a cross-functional group including brand, media, and customer omnichannel teams


* Drives advanced integration of Retail Media into the yearly integrated marketing planning process as well as in-year overall brand/business unit investment strategy


* Partners with customer specific Omnichannel Marketing teams and agency partners to ensure Retail Media execution delivers on the strategy and plans are optimized for best performance


* Collaborates with Integrated Media Strategy Lead to harmonize retail and national media planning as well as audience and reach/frequency management; recommend spend by media vehicle/tactic


* Aligns with key BU partners to identify both pragmatic and strategic growth opportunities within Retail Media to accelerate Digital + Omnichannel share growth


* Responsible for paid search (and associated optimizations) across retailers by brand, leveraging analytic tools to maximize Retail Search performance across customers – including driving recommendations on Retail Media budget to link to brand strategy, including tactical inputs into audiences, keywords, organic vs.

paid search, etc.


* Partners with agency and Omnichannel Marketing teams by Customer to ensure brand Retail Media strategies and plans/executions align with and maximize value from RMN JBPs


* Support rapid Retail Media optimizations + measurement – ensure real-time optimizations are done on an integrated basis with national optimizations.


* Navigate + influence a cross-functional, matrix organization to secure continued support from the right stakeholders at all levels (e.g.

Executive leadership to Manager level) to driv...