Associate Marketing Manager - Forage Genetics

Associate Marketing Manager - Forage Genetics

Job Summary:

Lead the development of pricing and program for internal seed brands and private label.

Own trait stewardship activities and ensure communication across internal brands and licenses.

This position touches all customer types (internal/external) and requires a high degree of professionalism and integrity.

Pricing and program strategy 20%


* Support the development and implementation of the FGI pricing and product strategy to grow trait adoption, maximize profitability, deliver customer value and align with overall FGI business strategy.


* Leverage industry trends, insights, and market sizing data to drive informed decisions and achieve impactful results.


* Monitor and report on the effectiveness of pricing strategies and marketing programs

Pricing management and execution 30%


* Lead pricing execution across US and international for FGI seed brands and Private Label


* Engage with sales, review with leadership, partner with product marketing & production manager


* Work with the internal pricing team for direct support & system alignment


* Work with product manager to align product launches, lifecycles, allocations, product shortages, substitutions and discontinued products


* Define and document price process


* Support ongoing sales, operations and customer service pricing needs

Program development and support 30%


* Lead the development of marketing programs to support FGI seed brands and private label


* Engage sales, evaluate market needs, analyze financial impact, review with legal and seek sales/marketing leadership approval


* Own relationship with external vendors and coordinate any program needs


* Write-up programs, including budget/financial impacts and work with program administrator and finance to ensure understanding and approvals


* Develop tools to support the tactical execution of the programs, working closely with sales to understand needs


* Support ongoing sales, operations and customer service program needs

Licensee Marketing Support and Trait Stewardship 20%


* In partnership with channel manager, ensure communication of trait supporting activities and tools to licensees.

Including, but not limited to print/digital, advertising, direct mails, tech sheets, etc.)


* Develop tools/resources specific to licensee needs to support licensed business.

Including but not limited to bag/tag guidelines, TUG, stewardship


* Support trait specific marketing events and activities as needed


* Collect, document and store all current legal agreements and create a summary document of all current agreements

Required Experience/Knowledge/Skills:


* Bachelor's degree in marketing, sales, or communications or equivalent years of experience


* Minimum 8 years successful experience in agriculture marketing (additional sales or operations experience a plus)


* Ability to work independently and...