Senior Advisor, Digital Marketing | Manager, Digital Strategy

We are seeking a strategic and results-driven Digital Marketing Manager to lead our digital strategy and execution efforts.

This highly visible role is focused on web strategy, demand generation, lead acquisition, and multi-channel marketing campaigns that drive engagement, conversion, and brand visibility.

You will manage a team of three digital marketers and collaborate closely with integrated marketing, content, design, and development teams.

The ideal candidate has a strong B2B marketing background, deep experience in digital campaign execution, and a passion for optimizing the digital buyer journey.

This role reports to the Director, Digital Strategy and is hybrid, with two days a week in either our headquarters in Jersey City, NJ, or our Boston, MA office.

Team Leadership & Strategy


* Lead, mentor, and develop a team of three digital marketers, fostering growth and performance


* Own the digital campaign roadmap and prioritize initiatives aligned to business goals, audience needs, and performance data


* Develop and implement integrated digital strategies that drive qualified leads and support pipeline growth across the buyer journey


* Collaborate with key stakeholders to align resources, timelines, and deliverables across teams

Web Experience & Optimization


* Oversee website optimization and own web strategy to improve engagement and conversions, with a focus on UX, conversion rate optimization, content structure, and technical SEO


* Partner with content, design, and development teams to deliver high-performing landing pages, campaign experiences, and personalized journeys


* Leverage site analytics to inform improvements to navigation, content performance, and lead funnel conversion paths

Campaign Management & Demand Generation


* Plan and execute multi-channel digital marketing campaigns (e.g., paid media, SEO, email, social) that build brand awareness and drives lead generation and sales pipeline growth


* Align campaigns with audience personas, buying stages, and product positioning for maximum impact


* Use marketing automation platforms to improve targeting, nurturing workflows, and campaign performance


* Manage external agencies, vendors, and freelancers as needed

Performance Analysis & Reporting


* Analyze campaign and website performance using analytics tools like Google Analytics and Salesforce to report on ROI, conversion metrics, and pipeline impact, as well as to inform strategy and ongoing improvements


* Collaborate with the analytics team to deliver insights to marketing leadership


* Test and iterate messaging, creative, and digital tactics based on real-time user behavior and performance data

Cross-functional Collaboration & Innovation


* Partner across integrated marketing, content, product, and design teams to ensure digital efforts are aligned and integrated


* Stay informed of digital marketing trends and tools and bring forward innovative ...