Conversion Rate Optimization Manager

The Conversion Rate Optimization (CRO) Manager is a data-driven marketing expert responsible for identifying and recommending strategies to improve the effectiveness of marketing campaigns and website user experiences.

This role requires a deep understanding of user behavior, a strong analytical mindset, and a passion for data-driven decision-making.

The CRO Manager will work closely with cross-functional teams to refine every aspect of the marketing funnel, from initial website traffic to final conversions.

What do you get to do in this position?


* Conduct in-depth website and campaign performance analysis, identifying areas for improvement in user experience, conversion funnels, and call-to-actions (CTAs).


* Develop and review A/B and multivariate tests to optimize website elements, landing pages, forms, and other key conversion points.


* Analyze user behavior data (e.g., website traffic, user flows, heatmaps, scroll maps) to understand user interactions and identify pain points.


* Implement data-driven recommendations for website usability and user experience enhancements.


* Analyze campaign performance data across all channels (e.g., email, social media, paid advertising) to identify areas for improvement in conversion rates inclusive of campaign messaging, targeting, and creative.


* Develop and implement strategies to improve lead quality and nurturing processes.


* Analyze account performance and identify opportunities to improve engagement and conversion rates within target accounts.


* Develop and implement strategies to personalize the customer journey for high-value accounts.


* Collaborate with strategy and sales / account management teams to align ABM efforts and maximize ROI.


* Track and report on key conversion metrics (e.g., conversion rates, cost per conversion, customer lifetime value).


* Use dashboards and reports to monitor campaign performance and track the impact of CRO initiatives.


* Create easily consumable presentations for stakeholders showcasing actionable insights and recommendations.


* Collaborate closely with agile team to ensure alignment and effective execution of CRO initiatives.


* Share best practices and knowledge within the team to foster a culture of continuous improvement.

This job might be for you if:


* You have 3-5 years hands on experience in CRO Role, Marketing Operations, Digital Marketing or related function.


* Bachelor's degree in Business, Marketing, IT, Statistics, or related field


* Expertise with MarTech tools like CRM, Marketing Automation, Customer Data Platforms, and Digital Analytics tools


* Ability to draw actionable insights from user behavior data, and translate these insights into optimization plans.


* Understanding of UX/UI principles and how design impacts conversion rates.


* Excellent verbal and written communication skills, with the ability to present insights and recommendations to cros...