Vice President of Sales and Marketing

Company & Position Overview:

Masterack has been an industry leader in the design, manufacture and installation of work van & truck solutions for over 50 years.

We are headquartered in Social Circle, GA and are a wholly owned subsidiary of JB Poindexter & Co (JBPCO).

For more information, visit www.masterack.com .

JB Poindexter & Co (JBPCO) is a privately held, diversified manufacturing company forecasting $2.6B in annual revenue and 8,500 team members in 2025.

The nine operating subsidiaries, covering over 50 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, funeral coaches, limousines, electric and alternative fuel vehicles, pickup truck bed enclosures, precision machining, and expandable foam plastic packaging.

For more information, visit www.jbpoindexter.com .

Reporting to the President, the Vice President of Sales and Marketing will be responsible for achieving annual sales goals and objectives for Masterack.

This executive will have responsibility for a team consisting of sales/customer service team members.

This includes business development, dealer channel, key national accounts, regional sales, technical sales, WD & Retail sales, and customer service.

As the lead sales executive in the business, this individual will set sales objectives and orchestrated the necessary resources to achieve them, including maintaining and increasing profit margins, managing to budget, monitoring daily invoiced sales and payment terms, build cross functional relationships in order to exceed customer expectations and develop talent bench strength capable of competing in the marketplace.

Essential Duties and Responsibilities:


* Direct and oversee the company sales & Marketing functions to identify and develop new customers for existing products and services.


* Develop and coordinate sales selling cycle and methodology.

Evaluates and implements appropriate new sales techniques to increase sales volume across multiple product categories to ensure sales goals are met or exceeded.


* Experience in strategic planning and execution.

Knowledge of contracting, negotiating, and change management.

Knowledge of structuring sales quota goals and revenue expectations.


* Possess superior knowledge and understanding of all assigned products, competitor products, market, and industry.


* A thorough understanding of marketing advertising and promotion program management, product positioning, lifecycle management and pricing.


* Ability to define market dynamics and competitive capabilities to develop plans that improve competitive position of product lines.

Recommends product or service enhancements to improve customer satisfaction and sales potential.


* Research, develop, analyze, and monitor demographic factors, customer input, and other pertinent market drivers to identify market opportunities, value propositions and capture strategies for new and existing products (via market research acti...