Sales Director

Coke Florida is looking for a Sales Director based out of our Tampa location, working Monday - Friday with occasional nights and weekends.

What You Will Do:

The Director of Sales will have full responsibility for sales execution in all local, regional and national large and small store home market accounts as well as Merchandising.

Responsible for the execution of all sales priorities, e.g., RED, SMO, Merchandising Optimization.

Manage merchandising expectations ensure alignment with Coca-Cola Beverages Florida and customer expectations.

Roles and Responsibilities:


* Responsible for identifying and developing core talent, including stewarding the People Development Forum for the Large and Small Store selling organization and Merchandising Team.


* Lead, Develop, and effectively delegate/empower the sales team to deliver sales revenue, gross profit and volume objectives.


* Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the organization.


* Responsible for relationships with large and small home market accounts serving as the connection point with the VP level of store operations as well as some region/district level relationships.


* Responsible for relationship with Customer teams and Sales operations teams


* Accountable for selling in and adherence to calendar marketing agreements.

Provide feedback to the national customer teams.


* Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE.


* Small store sales includes deal negotiations.


* Develop a customized business plan addressing the critical needs of the customer while delivering Coke system budgeted profit and volume.


* Sell-in and implement regional or national promotional strategies for the introduction of new brands and packages


* Drives collaboration between supply chain and field sales execution including sales / delivery route planning.

Serves as key enabler for Supply Chain initiatives.


* Ensure accurate forecasting of revenue, volume, sales and merchandising sales expenses and POS material requirements.


* Provide a feedback loop on marketplace conditions (includes competition, channel plans, pricing, architecture).


* Represent Company in local government / community forums, as needed, on issues that impact our business.


* Provide inspirational leadership and ensure execution of all engagement initiatives (e.g., Town Halls) across the organization to drive strong employee engagement.


* Host customer events that help align ourselves better with the customer

For this role, you will need:


* Bachelor's degree or equivalent experience


* 5+ years of sales management experience leading a sales team.


* Proven multi-channel experience.


* Excellent communication and organizational skills.


* The ideal candidate will be a proven CPG sales leader dealing directly with Operations...