Product Marketer

Product Marketer - United States/Remote

Intertek Wisetail provides a custom-branded training and communication platform designed to engage today's workforce through a complete learning management system.

Our platform gives customers the tools to develop and grow their teams in an engaging and effective way.

Learn more at Wisetail.com.

Wisetail builds Learning Management Systems (LMS) for forward-thinking companies that prioritize a people-first culture.

Our software supports millions of users, helping them learn and grow in an interactive environment tailored to today's workplace challenges.

That's why leading brands like Shake Shack, The Cheesecake Factory, and Einstein Bros rely on Wisetail every day.

We hire collaborative, ambitious, and humble individuals who thrive in a fast-paced environment.

Our team is committed to making Wisetail an exceptional workplace while delivering transformational experiences for our clients.

Recognized as one of Inc.

5000's "Fastest Growing Companies in the U.S.," Fortune Magazine's "50 Best Small Workplaces," and Outside Magazine's "100 Best Places to Work," we take pride in fostering a culture of innovation and excellence.

What Are We Looking For?

We are seeking a Product Marketer to drive the go-to-market strategy, positioning, and messaging for our products.

This role is crucial in aligning our solutions with customer needs while supporting our sales and customer success teams.

You will collaborate across product management, sales, marketing, and client success to bring new products and features to market, drive product adoption, and support overall business growth.

This position is ideal for a strategic yet hands-on marketer who is passionate about customer insights, product storytelling, and making a measurable impact in a dynamic environment.

What You'll Do:

Develop and refine product positioning and messaging that differentiates Wisetail in the market.

Conduct market research to understand customer needs, buying behavior, and competitive positioning.

Collaborate with product, sales, and marketing teams to create and execute revenue-driving strategies.

Lead product launches, ensuring effective communication and cross-functional alignment.

Monitor the competitive landscape and provide insights on market trends and positioning.

Support internal teams by providing sales and client success enablement tools, training, and updates.

Measure and optimize the buyer journey to improve product adoption and usage.

Gather and analyze data to support product marketing strategies and business decisions.

This position outline is a general guideline and does not represent all-encompassing details.

Minimum Requirements & Qualifications:

2-5 years of experience in SaaS product marketing, preferably in a multi-product environment.

Strong ability to simplify complex ideas and tailor messaging for different audiences.

Experience analyzing win/loss data, customer insights, and market research to refine pro...