Marketing Operations Specialist

Marketing Operations Specialist - Remote

Intertek, a leading provider of quality and safety solutions to many of the world's top-recognized brands and companies, is actively seeking a Marketing Operations Specialist to join our Wisetail team.

This is a fantastic opportunity to grow a versatile career in marketing.

Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization.

What are we looking for?

Marketing Operations Specialist

Intertek Wisetail is seeking a highly skilled and detail-oriented Marketing Operations Specialist to join our dynamic team.

You will play a pivotal role in the development, execution, and optimization of marketing campaigns and programs across various channels.

Leveraging your expertise in marketing performance and analytics, including marketing automation platforms and CRMs, you will effectively utilize tools such as Pardot and Salesforce to analyze data, generate comprehensive reports, provide insights for optimizations, lead email automation programs, and oversee comprehensive campaign management including campaign creation, member management, budget tracking, and cost analysis.

Your analytical expertise and strong organizational skills will be instrumental in deploying, monitoring, and optimizing campaigns for maximum performance and ROI.

Intertek Wisetail provides a custom branded training and communication platform built to engage today's workforce with a complete learning management system, giving customers the tools to grow their passionate workforce.

Intertek is continually innovating and evolving to reduce risk for consumers, brands and organizations in every sector and industry around the world.

We go beyond Testing, Inspection and Certification of products: we are a Total Quality Assurance Provider to industries worldwide.

Our Purpose: Bringing quality, safety, and sustainability to life.

Learn more @ www.wisetail.com!

Responsibilities


* Generate reports and analyze data, measuring the effectiveness of marketing campaigns and automations, and draw insights from data to inform future marketing approaches.


* Deploy, monitor, and optimize campaigns for maximum performance, conversion rates, and ROI, including managing and maintaining email lists, segmentation, tags, and ongoing email programs.


* Support the development and execution of campaigns and programs across various channels in the marketing automation platform and CRM.


* Effectively utilize Pardot for automating email programs, including day-to-day creation, execution, design, segmentation, scheduling, and deployment.


* Create and maintain an organized systems and processes for creating and managing emails, tags, lists, and campaigns in the marketing automation platform.


* Continuously provide results to activity owners to support their performance analysis.


* Collaborate with Demand Generation and Client ...