Senior General Manager - Digital Building Offer Marketing

About Schneider Electric: Schneider Electric is a global leader in digital transformation and energy management, providing innovative solutions for efficiency and sustainability in various industries.

About the Role: As the Offer Manager, Prescription, Strategic Initiatives, and Projects Leader for Digital Energy Business at Schneider Electric, you will be responsible for managing the offer, prescription, and strategic initiatives for all digital building offers.

This role involves market analysis, sales training, partner studies, and leading strategic projects to drive the growth and success of the Digital Energy business.

You will oversee a team of approximately 10 direct reports and play a pivotal role in shaping the strategic direction of the business.

Roles and Responsibilities:

Technical:


* Develop and implement marketing strategies and product strategies to achieve medium-term and long-term growth and profitability ambitions, including the creation of a 5-year and annual marketing plan for the business.


* About Schneider Electric: Schneider Electric is a global leader in digital transformation and energy management, providing innovative solutions for efficiency and sustainability in various industries.

About the Role: As the Offer Manager, Prescription, Strategic Initiatives, and Projects Leader for Digital Energy Business at Schneider Electric, you will be responsible for managing the offer, prescription, and strategic initiatives for all digital building offers.

This role involves market analysis, sales training, partner studies, and leading strategic projects to drive the growth and success of the Digital Energy business.

You will oversee a team of approximately 10 direct reports and play a pivotal role in shaping the strategic direction of the business.

Roles and Responsibilities:

Technical:
+ Develop and implement marketing strategies and product strategies to achieve medium-term and long-term growth and profitability ambitions, including the creation of a 5-year and annual marketing plan for the business.
+ Manage the complete product life cycle of digital building offers, including product launch, withdrawal, stocking strategy, and offer gap analysis based on evolving market needs and growth plans.
+ Build value propositions for products and overall systems for segment and application-specific needs, collaborating with application expert teams, and enabling effective communication of value propositions to customers and channels.
+ Establish product pricing for new and existing products based on market and growth plans, and monitor pricing performance while devising tactical and promotional pricing plans to boost sales and penetrate new segments.
+ Develop product launch strategies, positioning, messaging, and coordinate cross-functional implementation of strategic go-to-market plans and sales tools for new products.Conduct market research, anal...