Regional Business Development Manager, Foodservice - NW

The Krusteaz Company is looking for a Northwest Regional Business Development Manager.

The regional sales position is responsible for exceeding annual sales goals for their geographic area of responsibility.

The RBDM will collaborate with the broker agency to develop and execute local market strategies to sell new and existing products to target customers and distributor partners.

The RBDM will establish and build relationships with key operator customers, distributor, and broker agency partners to ensure sustainable, long-term growth. 

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.


* Develop Annual Operating Plan that will deliver Regional long-term and short-term objectives.


* Own direct and meaningful relationships with decision makers (all levels) at Regional Chains, Key Operators and Distributor Partners.


* Acquire new business by continually sourcing and selling new opportunities.


* Penetrate existing customers by identifying, presenting, and closing new opportunities.


* Retain current mix of products and volume with existing customers.


* Ability to effectively present The Krusteaz Company capabilities and go to market strategies with all partners.


* Effectively develop, negotiate, and maintain customer contracts.


* Create and maintain a positive environment that motivates Broker partners to drive sales of The Krusteaz Company’s products in the marketplace.


* Lead broker by providing value added support through product training, selling strategies and planning & executing successful market visits.


* Establish travel cadence in order to maintain high visibility in all markets, to ensure positive representation, focus on the The Krusteaz Company’s product line as well as work in conjunction with the broker to maximize sales.


* Conduct monthly broker reviews to measure progress & performance of market strategies.


* Utilize CRM to effectively manage Region portfolio to plan, track and deliver Sales Budget.


* Manage Trade Spending programs and T/E in a cost-effective manner to ensure spending is in line with budgets.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.


* Cultivate relationships and work effectively with all people at all levels and functions within The Krusteaz Company and broker agency.


* Positively impact and motivate colleagues and broker agency partners.


* Positively represent The Krusteaz Company to broker agency partners and all customers.


* Influence others to develop mutually beneficial solutions in a positive, professional manner.


* Ability to think and plan in a for...