Associate Director, Customer Insights & Capabilities, KCP NA

Associate Director, Customer Insights & Capabilities, KCP NA

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

This role leads Kimberly-Clark Professional North American Restroom Customer Insights & Research as well as the organization’s Insights Capabilities Program.

 As an integrated strategic leader, you will spearhead all critical research supporting NA Innovation, Integrated Marketing, CX, Digital Commerce, Category & Sales.

 This role is also responsible for exploring, testing and scaling B2B Customer Insights capabilities to build out best practices & action standards and represent Professional/B2B within Kimberly-Clark I&A Capabilities’ team.

In this role, you will:


* Lead Strategic Insights Projects Driving Impact Ensure team's business-level learning agendas reflect the most important customer questions for the business in support of the category/brand's top tier growth goals.

Lead critical insights projects or processes that disproportionately impact the brand's growth goals and/or ability to create competitive advantage.

This will include all brand development and executional insights initiatives including innovation pathway development, commercial programs, CX optimization & digital acceleration.


* Custom projects include the following: Brand Equity, U&A Studies, Customer Segmentation, Purchase Drivers & Decision Trees, Customer Journeys, Innovation Concept Development, Claims & Commercial Programs Testing.


* Bring Vision To The Business Lead assessments of market landscape including business trends, market performance and customer risks & opportunities; Collaborate with cross-functional partners to develop principles based on customer insights to underpin strategic business plan.


* Possess Methodology Expertise Serve as subject matter expert for team to design and explain research and analytics results when necessary.

 Lead project with collaboration with with research suppliers.


* Drive Insights Capabilities Advancement Responsible for developing and driving the KCP I&A agenda to advance capabilities and high-quality standards in the spaces of customer insights and industry foresights, all with the goal of enabling more timely and better business decisions due to a more holistic view of customers and business performance.


* Develop Standards & Best Practices Assure that best research practices and governance standards are utilized across the KCP businesses.


* Manage Investment.

 Maximize the brand's learning plan investment by assuring that learn...