Zone Retailer Marketing Manager (PHL)

COMPANY BACKGROUND

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

PRIMARY RESPONSIBILITIES


* Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.


* Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs.

Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.


* Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers.

Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.


* Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management.

Communicates national and regional incentive programs and sales challenges to retailers and District Managers.

Develops and communicates programs as needed.


* Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF).

Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.


* Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.

ADDITIONAL RESPONSIBILITIES


* Maintains responsibility for Zone Marketing ev...