Digital Marketing Manager

If you're a strategic problem solver with a passion for digital marketing and have hands-on experience with SEO, Paid LinkedIn, SEM, and YouTube Ads, and looking for an opportunity to grow, Emerson has a great opening for you! We are looking to add a Digital Marketing Manager to our Boulder, CO team.

 

Join our Measurement Solutions business group and help us drive growth and innovation in an ever-evolving digital landscape!

 

In This Role, Your Responsibilities Will Be:



* SEO Strategy & Execution: Collaborate with internal teams to develop and implement SEO strategies.

Collaborate with digital marketing team to ensure content is optimized for search engines while maintaining quality and readability.


* Paid Campaign Strategy & Execution: Lead and execute digital marketing campaigns across multiple channels with a strong emphasis on Paid LinkedIn Ads, SEM and YouTube advertising.


* Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and other reporting tools.

Provide actionable insights and recommendations to improve campaign performance and achieve critical metrics.


* Budget Management: Manage advertising budgets, ensuring efficient ad spend and achieving the highest return on investment (ROI).


* Optimization & A/B Testing: Conduct A/B tests and other experiments to continuously optimize ad performance across all channels, refining targeting, ad copy, and creative.


* Cross-Functional Collaboration: Work closely with marketing teams (content, design, and product) to align digital strategies with broader marketing goals and ensure brand consistency across channels.

Who You Are:

You are results-driven and consistently focused on achieving high-impact outcomes through digital marketing campaigns.

Interpret data, analyze market trends and then develop strategies that integrate with overall business goals.

Demonstrate a high level of decision-making ability, using data and insights to make calculated choices about campaign optimization and resource allocation.

Work cross-functionally with Integrated marketing teams to ensure that digital marketing efforts are cohesive and aligned across key market segments. 

For This Role, You Will Need:



* Bachelor’s degree in Marketing, Communications, Business, or related field.


* 5+ years of experience in digital marketing, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising.


* Strong knowledge of paid LinkedIn campaign management and audience targeting.


* Expertise in Google Ads and other SEM platforms, including keyword research and performance analysis.


* Proven understanding of digital analytics tools (Google Analytics, LinkedIn Campaign Manager, etc.)


* Legal authorization to work in the United States - Sponsorship will not be provided for this position. 

Preferred Qualifications That Set You Apart:



* Certification in Google Ads, LinkedIn...