Lifecycle Marketing Director

Healthcare's helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model.

We connect doctors with patients who need their care.

As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high.

This means you'll have plenty of opportunities to grow and develop in your career.

Keeping healthcare healthy can be as fun as it is rewarding

CHG Healthcare is seeking a director to lead our lifecycle marketing team and support multiple brands under our family of brands.

The Director of Lifecycle Marketing will focus on improving activation, increasing engagement, implementing new technology, and strategizing journeys to support our marketing and business objectives.

The right candidate has experience improving email database health, customer segmentation, performance management, technology solutioning, automation, and attribution.

In addition, this role will lead a talented team of six, and will be responsible for the team's professional development, engagement, and overall success in their roles.

In addition, this role will lead a team and will be responsible for their professional development, engagement, and overall success in their roles.

If you are a talented leader who loves using data and solving complicated problems to generate impact, then this role is for you.

This full-time position is based out of Utah and will report to the Sr.

Director of Product and Growth Marketing.

Responsibilities


* Own the lifecycle roadmap including journey mapping, automation, inclusion of AI, and prioritization


* Own the execution of lifecycle marketing campaigns across technologies (email, SMS, in-browser, push & in-app etc.) as measured by key engagement metrics and lead generation


* Collaborate with marketing, product, and sales stakeholders to develop shared outcomes which align with CHG's business goals and vision.

Define and own lifecycle KPIs aligned to business outcomes.


* Lead a team of six, setting them up for long-term success and leverage audience segments to build targeted, custom campaigns


* Collaborate with creative and content teams to generate compelling stories and personalized experiences at scale to drive customer engagement


* Design and own a testing strategy to continuously improve results


* Utilize analytics to understand the customer journey and identify areas to improve acquisition, onboarding, retention, and reactivation


* Partner with Data and Engineering teams to define and activate a unified customer data strategy that powers segmentation and personalization


* Successfully lead a team of professionals, coaching in daily work and supporting professional growth

Qualifications


* Relevant retention and lifecycle marketing experience in enhancing current programs and building from the ground up


* Experience utilizing multiple data sources to optimize and manage communicatio...