International Marketing Manager/Sr. Manager

Your Job

Georgia-Pacific Building Products is seeking a contribution motivated individual to join the marketing team as Marketing Manager for Equity Gypsum Products in the UK and Europe.

This position will be responsible for leading the development and implementation of localized marketing and promotion strategies aimed at enhancing brand awareness and positioning, increasing customer engagement, and driving sales growth in the construction sector in key European and UK markets.

The ideal candidate will understand the construction industry, contractor and architect behaviors, and regional market dynamics.

What You Will Do



* Collaborate with sales team to align marketing efforts with business development goals and sales strategies


* Develop and execute comprehensive marketing strategies tailored to the UK and European markets, ensuring alignment with business objectives and regional market needs


* Drive the regional adaptation of campaigns where appropriate and develop localized content to resonate with target audiences which includes language translation, cultural adaptation, and regional compliance


* Work closely with Product Management team to understand product offerings and adapt messaging for the local market


* In collaboration with broader marketing team, develop and oversee region-specific digital marketing campaigns, including social media, email, and content marketing initiatives.


* Plan and execute trade events, industry conferences, and customer events


* Collaborate with distributors, channel partners, and external agencies to maximize reach and ROI in key markets


* Establish KPIs to measure effectiveness of marketing efforts and prepare reports on marketing activities and ROI for all efforts

Who You Are (Basic Qualifications)



* 5+ years proven experience in marketing strategy, planning, and execution leading to revenue growth


* Proven experience in the construction or building products industry


* Proven project management skills with the ability to manage multiple campaigns across markets simultaneously


* Experience working within a CRM tool (salesforce®, Microsoft Dynamics®, etc.)


* Proven track record of working closely with sales teams to align marketing and growth strategies


* Knowledge of advertising and promotional laws and regulations in the UK and EU


* Fluency in English and one or more European languages


* Willingness to occasionally work during European office hours


* Willingness to travel internationally 25% of the time

What Will Put You Ahead



* Experience with product marketing in the commercial roofing sector, with an understanding of technical product features and benefits


* Experience working with marketing automation tools (salesforce® Marketing Cloud, Pardot, etc.)


* Experience managing channel partners and third-party agencies


* Understanding of regional market dynamics and consumer behavior in the Eu...