Lead of Digital Marketing Strategy

We are seeking a strategic and results-driven Lead of Digital Marketing to strategically execute our digital marketing initiatives, drive e-commerce sales, customer acquisition, and brand growth.

The ideal candidate will have a proven track record of developing and executing integrated digital marketing strategies, with expertise in e-commerce sales, website performance, digital media strategy, SEO/SEM, email marketing, and customer engagement.

This role will be instrumental in increasing online conversions, improving customer engagement, and driving revenue growth.  Join Schurz Broadband Group today!

Job Type: Full-time 

Rate: $150,000-$190,000/year

Location: Remote

Primary Responsibilities Include:


* Develop and execute strategies to increase e-commerce sales, customer acquisition, and customer lifetime value (CLV) across Schurz properties.


* Optimize the customer journey and conversion rates on the website through continuous A/B testing, UX/UI improvements, and personalization strategies.


* Develop and manage compelling messaging through website, e-commerce and digital channels.


* Partner with product and technology teams to ensure website architecture supports SEO best practices and delivers a seamless customer experience.


* Lead the development and execution of performance marketing campaigns (paid search, display, social, programmatic, and affiliate marketing) across all 6 locations to drive acquisition and engagement.


* Manage and optimize media spend to ensure maximum ROI across all channels.


* Identify and test emerging digital channels and strategies to enhance customer reach and engagement.


* Develop and implement comprehensive SEO strategies to increase organic traffic and search rankings.


* Manage paid search campaigns (SEM) to drive high-quality traffic and optimize cost per acquisition (CPA).


* Conduct competitive analysis and keyword research to inform content and advertising strategies.


* Develop and execute data-driven email and CRM strategies to increase acquisition and retention.


* Lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions.


* Analyze customer behavior, market trends, and competitive insights to optimize campaign performance.


* Utilize data to identify opportunities for growth and areas of underperformance.


* Collaborate across multiple locations with field marketing to develop specialized skill sets.


* Work directly with agencies of record to drive results and achieve implementation target dates.


* Build cross-functional relationships with product, customer experience and sales teams to align digital strategies with business objectives.

You will need to have:


* Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.


* 7–10+ years of experience as a leader in digital marketing with a focus on e-commerce, media st...