Brand Manager, US Oral Care

Description

Kenvue is currently recruiting for:

Brand Manager, US Oral Care

This position reports into Head of US Oral Care and is based at Summit, NJ.

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

Role reports to: Head of US Oral Care

Location: Summit, NJ

Travel %: 20%

Pay: $98,000 - $167,900

What you will do

The Brand Manager, US Oral Care is responsible for helping shape innovation strategy, forecasting, and developing go to market E2E plans on US innovation projects.

Brand Manager will also lead strategic 2YOP and key customer initiatives.

Key Responsibilities


* Lead the development and execution of innovative brand strategies to drive growth and market share


* Identify emerging trends and opportunities in the market to create unique brand experiences


* Collaborate with cross-functional teams to launch new products and campaigns that resonate with target audiences


* Manage the brand's innovation pipeline and drive continuous improvement in product offerings


* Stay ahead of competitors by monitoring industry trends and consumer insights to inform brand decisions


* Develop and execute strategic brand innovation initiatives to support key products and external development opportunities


* Lead cross-functional product teams and marketing communications staff to drive brand objectives and increase brand awareness


* Cultivate and maintain relationships with key media contacts to secure significant news coverage


* Provide counsel on messaging consistency, strategic communications initiatives, and effective public relations efforts


* Create and implement customer loyalty programs through primary and secondary research


* Segment customers and identify unmet needs through database mining techniques


* Provide feedback, coaching, and development opportunities for team members


* Assign and review customer and competitor analyses to inform product preferences, potentials, and market trends


* Manage relationships with agencies and suppliers to develop product concepts and mockups for market research


* Analyze market access d...