Performance Marketing Experimentation Lead-Vice President

This newly created role will help shape the strategy of the brand-new Performance Marketing team.

You will be responsible for coordinating our test and learn agenda with key stakeholders to drive our goals forward.

As a Performance Marketing Experimentation Lead- Vice President on the Performance Marketing team, you will play a pivotal role in driving innovation and growth within the Consumer & Community Banking division.

You should be a strategic thinker with a strong background in marketing experimentation and data-driven decision-making.

You will collaborate closely with marketing teams to develop hypotheses and testing roadmaps, ensuring that our marketing strategies are optimized for maximum impact and efficiency.

Job Responsibilities:


* Lead the development and execution of a comprehensive experimentation strategy for CCB Performance Marketing, aligning with the division's overall goals and objectives.


* Collaborate closely with cross-functional marketing teams to identify key areas for experimentation, fostering a culture of innovation and continuous improvement.


* Collaborate with marketing teams to formulate clear, actionable hypotheses that address critical business questions and opportunities.


* Design and implement robust testing roadmaps, ensuring that experiments are structured to deliver meaningful insights and drive strategic decision-making.


* Oversee the analysis of experimental data, providing actionable insights and recommendations to optimize marketing strategies to improve customer acquisition and engagement.


* Establish key performance indicators (KPIs) and metrics to evaluate the success of marketing experiments, ensuring alignment with business objectives.


* Communicate findings and recommendations to senior leadership and key stakeholders, influencing strategic marketing decisions.


* Consistently stay abreast of industry trends and emerging technologies, integrating new methodologies and tools into the experimentation framework.

Required qualifications, capabilities and skills:


* Bachelor's degree in Marketing, Business, or a related field;


* 6+ years of marketing or equivalent experience, with expertise in marketing experimentation, data analysis, and strategic planning.,


* Exceptional executive-level written and verbal communication skills, with a proven ability to convey complex ideas to diverse audiences and inspire and motivate cross-functional teams.


* Strong analytical skills and experience with data analysis tools and platforms (e.g., Tableau, SQL) with the ability to structure and scope complex problems and develop solutions.


* Demonstrated ability to thrive in a fast-paced, dynamic environment, effectively managing multiple priorities and projects.


* Exhibits a high level of intellectual curiosity, with the ability to quickly develop subject matter expertise in new areas.

Preferred qualifications, capabilities and skills:


* MBA or...