Digital Shelf Content Coordinator

Do you enjoy working with different teams? Does digital shelf content creation interest you? The Krusteaz Company is looking for a talented Digital Shelf Content Coordinator to join our sales team! The Digital Shelf Content Coordinator will be responsible for assisting in content acquisition and conducting syndication across all retailer platforms and internal systems as required.

The Digital Shelf Content Coordinator will work cross-functionally with Sales, Marketing, Brand Creative, Data Synchronization, Legal, and Regulatory, in addition to external agencies.

This role will report to the Sr.

Manager, Digital Commerce.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.


* Work cross-functionally with Marketing and Brand Creative to coordinate Digital Shelf content creation according to current best practices and content calendar, including Brand Stores, Brand Shelves, PDP image carousels and copy, and enhanced content.


* Conduct content syndication across all retailers and syndication platforms, including copy, imagery, videos, and enhanced content.


* Utilize The Krusteaz Company’s Internal Content Platform and communicate any updates and changes to all stakeholders.


* Monitor competitive activity and work with the digital commerce content agency and brand creative to understand evolving best practices around content.


* Coordinate and collaborate with Data Synchronization to ensure accurate retail content and understand opportunities for synergies.


* Maintain centralized “one source of truth” for all Digital Commerce content, including imagery, copy, and guidelines.


* Conduct monthly audits of retailer websites to identify gaps and take corrective action to ensure product images, content, descriptions, etc., are accurate.


* Review Omni-Channel audits from the field and take corrective action as needed.


* Create and maintain a digital content playbook with requirements, best practices, and contacts for each individual retailer as well as a content tracker.


* Work with the Digital Marketing team to ensure Ratings and Reviews are up to date and syndicated as required on retailer websites.


* A/B test content options, analyze performance, and make recommendations for updates.


* Become the internal expert on retailer requirements, best practices, and opportunities.


* Proofread all outgoing content to ensure adherence to legal, regulatory, and brand standards.


* Work with the Marketing and Innovation teams to coordinate content needs for new product launches.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.


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