Director of Marketing

Santa Barbara-based Strategic Healthcare Programs (SHP) is a leading provider of data analytics and performance improvement solutions for post-acute care providers, helping organizations drive better patient outcomes and operational efficiency.

We empower skilled nursing facilities, home health agencies, and hospices with real-time, actionable insights.

We are seeking an experienced Director of Marketing to lead SHP’s marketing strategy and execution.

This role will be responsible for developing and executing comprehensive marketing initiatives that drive brand awareness, lead generation, and customer engagement.

The ideal candidate will have a proven track record in B2B marketing, preferably in the healthcare or SaaS industry, and a strong ability to align marketing efforts with business objectives.

RESPONSIBILITIES:


* Develop and implement a data-driven marketing strategy to drive lead generation and customer acquisition.


* Oversee brand positioning, messaging, and go-to-market strategies.


* Lead digital marketing efforts, including SEO, SEM, content marketing, email campaigns, and social media.


* Manage the creation of marketing collateral, thought leadership content, and sales enablement materials.


* Collaborate with sales and product teams to align marketing initiatives with revenue goals.


* Plan and execute industry conferences, webinars, and other events.


* Analyze marketing performance metrics and optimize campaigns accordingly.


* Manage relationships with external agencies, vendors, and partners.


* Stay updated on industry trends and competitive positioning.

 

BACKGROUND AND SKILLS REQUIREMENTS:


* Bachelor’s degree in Marketing, Business, Communications, or a related field.


* 7+ years of experience in B2B marketing, preferably in healthcare, SaaS, or data analytics.


* Strong leadership skills with experience managing marketing teams.


* Expertise in digital marketing, demand generation, and content strategy.


* Experience with marketing automation platforms.


* Excellent communication and project management skills.


* Experience in healthcare technology or post-acute care is a plus.

 

Pay

$125,000.

- $140,000.

annual, depending upon experience

Benefits

We value work/life balance.

We offer comprehensive health benefits, a 401(k) plan with a company match, an employee stock purchase plan, vacation time, sick time, and paid holidays.

 

This position is not eligible for immigration sponsorship.

 

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Marketing