Product Marketing Manager

For More Information:  Text Europastry to (631) 857-4886   

Do you want to join a growing company with a proven track record for success and growth?  Europastry, is a family business founded in Barcelona in 1987 by Pere Galles with locations worldwide! The bakery business is our passion and this is your opportunity to be a member of our team.

We are searching for a motivated & experienced Product Marketing Manager

The Product Category Manager is a key role in the marketing team, responsible for managing the product portfolio within a specific category and aligning it with business objectives.

This includes driving marketing strategies, addressing customer product requests, and collaborating with cross-functional teams to ensure alignment and execution.

The role also focuses on analyzing market trends, conducting side-by-side comparisons of competitors, developing the product portfolio, detecting whitespace opportunities, and overseeing the launch, promotion, and lifecycle management of products to maximize profitability and market share.
Key Responsibilities:
Category Management:
• Develop and execute category strategies to meet business goals, including market share growth, revenue targets, and profitability for our 5 categories Bread, Brioche, Knots, Pastries and Donuts.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and opportunities in collaboration with Market Analyst and Trade Marketing.
• Manage the product lifecycle, including introductions, updates, and discontinuations.

Working with RD, Supply Chain and Logistic.
Marketing Strategy:
• Collaborate with the marketing team to create and implement campaigns, promotional materials, and digital content to drive category performance.
• Develop pricing strategies and promotional plans to optimize product sales and margins.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed together with Sales Analyst, Trade Marketing and Sales operations.
Product Development & Launch:
• Work with R&D, engineering, and production teams to develop and refine products based on market needs and feedback.
• Lead product launch efforts, including go-to-market strategies, sales enablement materials, and training for the sales team.
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• Ensure compliance with regulatory and quality standards for all products.
Stakeholder Collaboration:
• Partner with sales, operations, and supply chain teams to ensure product availability and meet customer expectations.
• Serve as the category expert, providing insights, training, and support to internal teams.
• Build and maintain relationships with key customers and industry stakeholders to gain feedback and foster collaboration.
Analytics and Reporting:
• Track category performance using KPIs such as sales, market share, and profitability.
• Analyze consumer behavior, competitor activity, and category trends to make data-dri...