Trade Marketing Manager

For More Information:  Text Europastry to (631) 857-4886 

Do you want to join a growing company with a proven track record for success and growth?  Europastry, is a family business founded in Barcelona in 1987 by Pere Galles with locations worldwide! The bakery business is our passion and this is your opportunity to be a member of our team.

We are searching for a motivated & experienced Trade Marketing Manager.

Trade Marketing Manager plays a critical role in driving sales growth by ensuring the company’s products are effectively positioned in the market, driving customer demand, and enhancing the retailer's ability to sell those products.

 ESSENTIAL DUTIES AND RESPONSIBILITIES (include the following, but not limited to)


* Product Lifecycle Management: Oversee the end-to-end new product development process, from concept through market introduction, including packaging, SKU setup, and product revisions.


* Strategic Planning: Define and execute go-to-market strategies, ensuring proper product positioning, key benefits, and target audience alignment.


* Cross-functional Collaboration: Work closely with sales, marketing, R&D, and operations teams to ensure seamless product development, marketing initiatives, and successful product launches.


* Market and Consumer Insights: Monitor bread product trends, market opportunities, and competitor activities to develop insights that drive new product development aligned with company goals.


* Financial Analysis: Conduct financial assessments of new and existing products to ensure profitability, adjusting strategies as necessary to meet profit expectations.


* Retail & Distributor Engagement: Build and maintain relationships with key retailers and distributors, ensuring effective product placement, visibility, and promotion at the point of sale.


* Promotions and Market Execution: Lead in-store promotional activities and trade marketing campaigns to drive sales and enhance brand presence within the retail and foodservice sectors.


* Product Launches: Manage the execution of new product launches, including internal communications with sales teams and ensuring the alignment of marketing materials and messaging.


* Competitive Intelligence: Collect, analyze, and share competitive insights, helping to refine strategies and identify opportunities for differentiation.


* Performance Monitoring: Track the performance of trade marketing initiatives, adjusting tactics based on outcomes and market feedback, and fostering a culture of continuous improvement.


* Team Development: Mentor and guide team members, helping them to grow professionally and take on increased responsibilities within the department.

SKILLS AND QUALIFICATIONS:


* Strong understanding of retail and foodservice markets


* Experience with trade promotions, category management, and product merchandising


* Ability to analyze market data and trends


* Excellent communication ...