Director of Strategic Marketing - Order Management Solutions, Global

Job Title: Director of Strategic Marketing, Order Management Solutions - Global

Location: New Jersey, NJ

About the Role:

As a Director of Strategic Marketing, Order Management Solutions, you will:



* Lead and execute global marketing initiatives, ensuring alignment with OMS business objectives.


* Manage internal and external marketing activities, driving brand visibility and engagement across all regions.


* Oversee social media strategy, including LinkedIn and other digital platforms, to enhance market presence.


* Own and manage product collateral, ensuring consistency and effectiveness in customer engagements.


* Drive bid management and related processes in collaboration with global and regional Business Development teams.


* Maintain and enhance data quality of the sales pipeline to support business growth.


* Act as a functional expert in CRM applications, ensuring effective utilization and adoption.


* Direct and maintain global business development reporting to enable informed decision-making.


* Identify and analyze new customer segments and emerging markets for strategic expansion.


* Balance priorities between customer pursuits, marketing campaigns, pipeline health, and business reporting.


* Support developing and launching new product offerings with targeted marketing strategies.


* Create and manage up-to-date marketing collateral to support business development and internal training programs.

Key Accountabilities / Roles & Responsibilities / Tasks

Organizational:



* Direct and oversee the execution of competitive bids, ensuring high-quality and impactful submissions.


* Provide strategic direction on content development and approach for effective RFQ/RFP/RFI responses.

Personnel:



* Foster a high-performance culture with accountability across the global marketing function.

Leverage internal and external resources to optimize marketing effectiveness and execution.

Operational:



* Develop and execute a global marketing strategy, leveraging digital and traditional channels.


* Manage and continuously update OMS collateral, ensuring relevance and alignment with business goals.


* Centralize access to marketing materials, creating a structured and efficient repository.


* Analyze customer requirements to develop tailored marketing strategies for various sectors.


* Design and implement global sector marketing programs (e.g., footwear, furniture, apparel, service parts).


* Oversee the sales support function, acting as the primary coordinator for RFQ/RFI responses.


* Ensure seamless pipeline tracking and data integrity, supporting business growth and forecasting.


* Create engaging marketing campaigns to promote OMS offerings and enhance brand positioning.


* Align regional and global OMS teams to present a unified value proposition to prospective clients.


* Maintain and expand industry knowledge to support strategic mar...