Senior Brand Manager

Senior Brand Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

Kantar’s No 1 brand, Kleenex®, has ambitious plans to drive profitable growth in the UK & Ireland markets.

With a backdrop of 100 years of innovative history, strong brand equity, an inspiring transformation plan and a mission to help people find strength in moments of vulnerability, the Kleenex® business is experiencing real positive momentum.
 

As Senior Brand Manager, you are accountable for driving the growth agenda of critical innovations and renovations on the Kleenex brand as part of our vision to become a Lifestyle Ally.

This means you will have specific responsibility for leading high-profile projects and supporting associated communication platforms.

Duties & Responsibilities:


* Contributes to the development of the Kleenex® ABP covering portfolio innovation and renovation with a particular focus on Kleenex Premium pillars (Balsam, Easy Breathe and Allergy)


* Own Skin Health premium NPD launch in the UK – strategically important innovation


* Own development of Elevated Relief pillar and future renovation on Balsam (and associated premium variants)


* Act as GTM champion for your portfolio, leading E2E development, launch and maintenance of NPD (with support of project manager)


* Kleenex team lead of content (claims, comms, shopper) working with Consumer Engagement and Retail Performance to ensure optimal product messaging and imagery


* Kleenex team champion of sustainability, aligning to the overall KC sustainability story, expert on packaging materials and lead of Origami UK


* Support wider Brand Leadership Team through involvement in SBP annual cycle


* Acts as point person for Kleenex premium with EMEA, global, multifunctional and customer teams


* Engage and inspire internal commercial teams as well as externally, customer facing


* Core member of the Kleenex® Brand Squad (Old CBT)

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform –...