Marketing Manager

Burlington Telecom is hiring a Marketing Manager.  The Marketing Manager will play a pivotal operational role in executing our marketing strategies to enhance brand awareness, generate leads, and increase market share in the highly competitive broadband industry.

This role requires analytical prowess with a blend of creativity, and a deep understanding of digital and traditional marketing channels.

The ideal candidate will have a proven track record of driving growth and engagement through innovative marketing campaigns.  Apply today for a chance to join Burlington Telecom!

Job Type: Full-time

Rate: $70,000-$95,000/year

Location: Burlington, VT

Primary Responsibilities Include:


* Implement comprehensive marketing strategies that align with the company's goals and objectives. 


* Lead Go To Market strategy and marketing efforts to drive acquisition, retention, upgrades and support the brand in competitive markets. 


* Understand the P&L, budgeting, tracking G/L expenses and tracking KPIs. 


* Launch new products and promotional strategies. 


* Promote the brand ensuring consistent and compelling messaging, reflecting the company’s values and customer-first philosophy. 


* Drive success through traditional and digital marketing channels, website, SEO/SEM and e-commerce 


* Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing decisions.


* Create targeted campaigns that support sales objectives and revenue growth that align with brand guidelines. 


* Organize and participate in community events to promote the company's products and services. 


* Analyze and report on the performance of marketing campaigns, adjusting strategies as necessary to achieve goals. 


* Stay updated with the latest trends and technologies in marketing and the broadband industry to keep the company at the forefront of innovation. 

The successful Marketing Manager will have:


* Minimum of 3 years of experience in a marketing management role for B2C and B2B, preferably in the broadband, telecom, or technology sector.


* Bachelor's degree in marketing, business, or related field.   


* Google Analytics, Google Ads, HubSpot certifications, Microsoft Advertising, Social Media Marketing  SEO/SEM, Digital Marketing, preferred or willing to obtain. 


* Valid Driver’s License


* Strong understanding of marketing tactics for acquisition, retention and brand success in a competitive landscape. 


* Excellent written and verbal communication, interpersonal, and leadership skills. 


* Ability to work both independently and collaboratively across functional departments.

Skilled in Microsoft suite of products: Excel, Word, PowerPoint,  


* Flexibility to adapt to changing market conditions and business needs. 


* Proven track record of developing and executing successful marketing campaigns. 


* Creative thinker with st...