E-Commerce Marketing Engagement Lead

Description

Kenvue is currently recruiting for:

E-Shopper Marketing Engagement Lead

This position reports into Retail Excellence Direction and is based at Mexico City.

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who we are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

What you will do

Lead the shopper journey strategy to maximize the reach of potential category buyers in e-Commerce with each brand combination.

Specifically for Pure Players in MX (CO will be Deliver o Demand)

Key Responsibilities

• Planning, executing and tracking the e-Commerce Shopper Strategy with Pure Players and Deliver on Demand Customers

• Bring to life the e-Shopper Marketing Strategy transforming insights into effective commercial actions.

• Integrate Brand Strategy, e-Category Visioning, Distribution and Trade & Shopper Understanding into e-Commerce Strategy

• Define and execute Activation Plan and Key programs while optimizing CIW & BME investment.

• Secure Customer closeness to drive Outside in focus on Brand Activation

• Secure Precision in execution at all trade activations

• Connect Local Brand Squad with e-Sales Team

• Lead Commercial Innovation, by securing pipeline development within channel needs and brand strategy

• Develop Special activation programs to further increase growth in e-Commerce

• Integrate and Prioritize RMN planning, execution and tracking by Brand / Media / Shopper / Customers to deliver sustainable and profitable growth and maximizing investment

• Guarantee Online Perfect Store execution by connecting with regional and local teams to ensure the best assets are built for each initiative and executed timely and effectively

• Strategize the best commercial strategy for Deliver on Demand Customers and build a Joint Business Plan with them to ensure Win-Win relationships.

• Advise Online Strategies for Brick and Click and B2B Customers enhancing capability and execution for O2O Key Account Managers

What we are looking for

Required Qualifications

• At least 6 years in shopper marketing, sales, marketing or related fields

• University/bachelor's degree or Equivalent in Engineering, Marketing, Business, o...