Director, Field Marketing

About Us

Korn Ferry is a global organizational consulting firm.

We help clients synchronize strategy and talent to drive superior performance.

Korn Ferry works with organizations to design their structures, roles, and responsibilities.

We help them hire the right people to bring their strategy to life.

And we advise them on how to reward, develop, and motivate their people.

Our 10,000 colleagues serve clients in more than 50 countries.

Korn Ferry Digital is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:


* Organizational Strategy


* Assessment and Succession


* Talent Acquisition


* Leadership and Professional Development


* Sales and Service


* Total Rewards

Our comprehensive talent suite leverages a combination of proprietary talent IP, talent data, analytics and insights to help customers understand their workforce and existing talent gaps, and deliver targeted talent interventions at scale using HR technology.

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Job description

As the Field Marketing Leader for North America, you'll spearhead the strategic planning, execution, and delivery of high-impact marketing initiatives to drive lead generation and pipeline growth.

This pivotal role reports directly to the VP of Marketing for Korn Ferry's digital products.

You'll play a central role in fostering collaboration between Sales, Marketing, and partner engagements.

Responsibilities:


* Develop and execute comprehensive field marketing strategies to generate leads and drive pipeline growth in North America.


* Collaborate closely with Sales, Marketing, and other key stakeholders to ensure seamless integration and alignment of marketing initiatives, development of campaign materials, etc.


* Drive and oversee the planning and execution of impactful online and in-person events, campaigns, and programs tailored to diverse buyer and product segments.


* Analyze and report on the performance of field marketing activities, leveraging insights to optimize future strategies and investments.


* Establish and maintain strong relationships with key stakeholders, fostering a culture of collaboration and shared goals across departments.


* Collaborate with internal teams (sales, product management and marketing) on creation, messaging, content development, design and logistics in relation to events and regional campaigns.


* Exhibit high working standards when managing a budget and while organizing integrated marketing activities in the regions.

Requirements:


* Bachelor's degree in marketing, Business Administration, or related field.


* Experience in Field Marketing and events with enterprise SaaS experience, HCM or other directly related experience is a plus.


* Proven track record of successfully developing and executing field marketing strategies that drive lead generation and pipeline...