Senior Market Research Manager

Senior Market Research Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

In Canada, Kimberly-Clark products are in every room, helping families at all stages of life, from the moment they are born to giving confidence as people age.

We wipe up messes, bottoms, and tears, supporting millions of Canadians along the way.  We consistently bring home the results and pride ourselves in achieving them.

We bring it home to our retail partners through consumer insights, innovation, and category building initiatives.

As unique individuals, a CPG company, and a country, we bring it home together.

In the spirit of family, Kimberly-Clark Canada brings it home every day.

Reporting to the VP, Marketing & Sales Strategy, the Senior Market Research Manager provides thought leadership and deep consumer and market understanding for our Adult, Fem, and Family Care Brands in Canada.  In this role you’ll help shape and execute brand plans by influencing multi-functional teams on key consumer and market drivers within their business.

 In addition, the Senior Market Research Manager provides thought leadership to other Sales, Marketing, and Finance Professionals within the sector.  The ideal candidate for this role is an influential leader who will interact with the key business partners, understand requirements and share/leverage insights to provide a competitive advantage to Kimberly-Clark.

You’ll be a catalyst for business growth anchored in consumer, market, and shopper fundamentals by translating this understanding into meaningful business building insights. 

In this role you will proactively partner with brand and R&E teams on development, management and execution of Canadian Learning Plans to achieve brand strategies.  The candidate will be looked upon to build talent of others by developing and sharing best practices with both the Insights & Analytics function and broader multi-functional teams.

In this role you will:


* Demonstrate a general manager mindset with strong working knowledge of CPG insights and analytics to drive Canadian business growth and decisions


* Be the sought-after partner within and across Market Research & Analytics, Canadian leadership team and brand multi-functional teams


* Proactively identify knowledge gaps in context of current business paradigms to develop and execute brand Learning Plans in partnership with multi-functional teams, and, at times, in partnership with the US and Global teams to identify opportunities that drive growth


* Partner with glob...