Product Marketing Director

Overview:

We are looking for an experienced Product Marketing Director with deep experience in the artificial intelligence and quality engineering space to join our team.

You will develop persona-based positioning and messaging that builds awareness, preference, and loyalty with our target audiences.

This person will work closely with field and demand marketing, product management, and sales teams to evangelize our message, build customer relationships, and develop value-focused content to drive pipeline growth and conversion.
 

Responsibilities:


* Develop an intimate understanding of our customers and their most pressing business challenges through market interactions, research and feedback loops.


* Develop value-oriented messaging that articulates our value proposition to target buyers and markets and our differentiation in the marketplace


* Develop marketing content to support the entire customer sale and adoption lifecycles, including assets for the communications, demand gen, inside sales, direct sales, and customer success teams.

Assets will include presentations, white papers, solution briefs, web content, demos and demo scripts, videos, ROI models, and competitive materials.


* Collaborate with other members of the marketing team to develop programs to drive demand and grow the sales pipeline.


* Represent Tricentis externally at conferences and in customer meetings in a credible and compelling manner


* Influence upstream product roadmap decision making in partnership with PM


* Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats.

Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.

Provide regular updates to internal stakeholders on market developments and recommend strategic responses.


* Conduct win/loss interviews and quarterly win/loss analysis to gather insights on our competitive positioning, product strengths and weaknesses, and market opportunities for improvement.


* Monitor and report on the effectiveness of competitive strategies, making recommendations for continuous improvement.

Requirements:


* 10+ years of successful progressive experience with at least 2 years in the testing and/or artificial intelligence space and a strong skillset in content marketing/content creation.


* Communication Skills: As a natural storyteller, your ability to take a technical concept and translate it into meaningful business value for a cybersecurity audience.


* Strategic thinker with the capacity to execute on a detailed level with a passion for success.


* Ability to effectively prioritize and manage multiple projects.


* Outstanding analytical ability and very strong written and verbal communication skills.


* Must demonstrate strong curiosity for new marketing trends and best practices that apply to Tricentis’ target market.


* Professional team player w...