Manager, Market Research and Competitive Intelligence Hematology Oncology

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Marketing Insights & Analytics

Job Category:
Professional

All Job Posting Locations:
Horsham, Pennsylvania, United States of America

Job Description:

We are searching for the best talent for a Manager, Market Research and Competitive Intelligence Hematology Oncology, located in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements.

Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Manager, Market Research and Competitive Intelligence is responsible for generating, integrating and translating insights and analytics into growth opportunities and tactics that shape decisions and drive organizational action within the Johnson & Johnson Innovative Medicine Oncology Business Unit.

 This position will partner closely with the existing market research team, cross functional partners, and external co-promotion partners, while serving as an internal consultant to the Marketing & Sales teams.

This position plays a key role in advising and counseling business partners in the development of new and existing business strategies and as a result, shares accountability for business results.

This role will lead various professional, patient, and/or payer market research efforts in addition to implementing comprehensive business intelligence plans designed to communicate the impact of competitive and environmental insights on brand strategies and business plans.

Responsibilities include:


* Lead the development and implementation of primary research plan for health care professionals, patients and/or payers including developmental research (e.g.

attitudinal segmentation, patient journey, etc.), evaluative research (brand positioning, message testing, etc.) and tracking research (message recall, ATUs, etc.)


* Lead design of market research to address brand strategic imperatives, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing and overall project goals


* Be accountable for conducting research and business intelligence activities in a compliant manner


* Integrate p...