Senior Associate Brand Manager - U by Kotex®

Senior Associate Brand Manager - U by Kotex®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization’s competitive standing.

This role is a marketer accountable for in-year business planning and marketing execution for the U by Kotex® brand in the United States.

The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the brand, as well as overall execution and results delivery for Kimberly-Clark’s Feminine Care business unit.

This role reports to the Senior Brand Manager and takes work direction from the Brand Manager, and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, product supply teams, etc.

In this role, you will:


* Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g.

new product launches, pricing initiatives, etc.).


* Implement strong understanding of marketing levers including distribution, pricing, merchandising, innovation, advertising, promotions and ecommerce.


* Execute annual marketing plans that deliver financial objectives and align with brand strategies.


* Actively participate in the execution of brand commercial programs.


* Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.


* Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.


* Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.


* Develop and implement distribution, packaging, shelving and merchandising strategies and plans.


* Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.


* Engage strategic customer teams to collaboratively build growth plans.


* Identify and develop relevant consumer and/or shopper insights.


* Collaborate across categories, to identify and proactively drive efficient brand building.


* Actively conduct both basic and in-depth analysis to ide...