Product Manager Lower Mass

Are you passionate about bringing new financial solutions to market that help improve customer lives and drive business growth? Ready to expand your strategy and product skillset? Join the Lower Mass / Underbanked customer segment team, where you will elevate your expertise in product strategy to meet unique customer needs and drive competitive differentiation.

As a Product Manager on the Lower Mass customer segment team, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle.

In this role, you will support go-to-market strategy and execution for the Lower Mass / Underbanked segment.

You will leverage your expertise in product strategy, development, and optimization to make a significant impact, supported by user research and customer feedback to fuel the creation of innovative products and continuously improve existing offerings.

To deliver on the Consumer Bank's "Bank for All" strategy, we have aligned fully dedicated General Managers to each of our Financial Product segments to address their unique needs and drive competitive differentiation.

This role focuses on the Secure Banking product and strategies for underbanked customers, with the goal of increasing household share and earning customer trust through tailored products and experiences.

You will support and implement go-to-market strategies to enhance customer acquisition, satisfaction, and retention.

Additionally, you will contribute to the development and execution of the commercialization framework, advocating for the needs of our customer segment and collaborating with multiple stakeholders to establish partnerships/gain consensus.

In this role, you will build a deep understanding of customer needs and behaviors, and develop skills in strategy, problem-solving, analytics, communication, and leadership, supporting the team's end-to-end ownership of business outcomes.

Job responsibilities



* Identify new product opportunities that align with customer needs and market trends through comprehensive customer research and discovery processes.


* Consider and plan for the upstream and downstream implications of new product features and/or tailored solutions on the overall customer experience, ensuring seamless integration and customer satisfaction.


* Drive go-to-market program strategy for the Lower Mass segment, enhancing customer engagement and contributing to market share growth.


* Develop a commercialization framework by understanding market competition and customer needs from qualitative and quantitative research.


* Identify opportunities to enhance field strategies for targeting and servicing the Lower Mass customer segment and Secure Banking product, aiming to grow market share and create a cohesive customer experience (in partnership with One Chase).


* Develop product positioning, branding, and communication plans to acquire new customers and deepen relationships with existing customers ...