Brand Manager

Brand Manager

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

About Us

Scottex®.

Scottonelle®.

Kleenex®.

Huggies®.

DryNites®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

As the Brand Manager Italy, you will develop, manage and implement the marketing strategy for Hands & Face and Kitchen Towel categories for the Italian market.

You will need to adapt the key innovation and renovation projects to this market and lead specific projects on these categories.

You will report to the Family Care Marketing Manager Italy and will be an individual contributor (no direct reports).

Location: we can offer a hybrid model (on remote / Turin Office) for candidates already based in Italy, ideally in Piedmont or in Lombardy.

YOUR KEY ACCOUNTABILITIES:


* Develop, manage and implement marketing strategies to further develop the Brand's performance (sales, profitability, image and competitive position).


* Develop and foster a strong 3-year rolling program and strategic plan for Italy to lead short term and long-term strategies for category and brand, in collaboration with the regional structure


* Represent and deliver strong local market plans in collaboration with the Marketing Manager (including all assets, but mainly digital and in-store merchandising/Point Of Sales (POS)


* Consistently deliver successful products and programs on time for its market according to P&L objectives within budget


* Cultivate close collaborative relationships with regional and local teams


* Adapting Commercial Programme Idea (CPI) to local market and developing specific toolkits (Packaging, claims, trade stories, specific visuals like 3D, galvanized) for the innovation/ renovation.


* Working with local and regional market on media and commercial programs and Support strategic evaluation and potential of new variants / formats 


* Lead Code creation (PCP) and artwork development


* Lead post launch tracking, learning and evalu...