Senior Social Media Specialist

COMPANY BACKGROUND

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Fuels the company's social media channels with engaging social-first Subaru brand content developed in partnership with stakeholders across the organization, sourced from our vehicle owners and brand fans, and/or creates custom content as needed.

Collaborates with Social Media & Influencer Strategy Manager on influencer campaign management and paid social creative reviews.

Tracks and understands social performance metrics, as well as how to implement key learnings into social media strategy to increase Subaru brand affinity and demand.

PRIMARY RESPONSIBILITIES


* Sources the best social media brand stories across the Subaru organization and creates and/or curates any/all published content (static images, video, etc.) and customizes content as needed for deployment across all individual social media platforms.


* Maintains responsibility for the deployment of approximately half (~50%) of Subaru of America's (SOA's) posts throughout the year (approximately one thousand [~1,000] deployments/year out of two thousand [~2,000] across the brand; colleague will deploy approximately half [~50%] of other posts).


* Measures performance of paid and organic social campaigns and provides key learnings and optimization recommendations.


* Acts as a social media thought leader within SOA, providing strategic counsel, best practices, and a measurement plan for campaign-level project managers.


* Supports influencer campaign and relationship management including:
+ Creating influencer project briefs to inform agency partners.
+ Identifying and vetting prospective influencers.
+ Developing or reviewing directional creative briefs for influencer campaigns.
+ Drafting influencer agreements from contract template in consultation with Social Media & Influencer Strategy Manager.
+ Ordering and tracking vehicles and accessories.
+ Utilizing Docusign t...