Assistant Brand Manager, Family Care

Assistant Brand Manager, Family Care

Job Description

It starts with you.

Right here at K-C Australia.

You might have heard of us.

You might not.

But you definitely know our trusted brands, like Huggies, Kleenex and Viva.

In fact, we’ll wager you’ve probably used our products today! Kimberly-Clark is a global personal care and tissue company.

Spanning over 300 locations, our notable brands are an essential part of life for one-quarter of the world’s population.

We’re proud of our size, scale and impact.

But when you join us, you’ll find there’s much more to who we are.

Because a role with us is about the care you take, the connections you make and the opportunity to build a better world.

Bring your big ambition and make a visible, meaningful difference, right here, with K-C Australia.

Led by Purpose.

Driven by You.

A new position has opened within marketing and we are now seeking a talented Assistant Brand Manager to work in the Family Care brand team.

Reporting into the Marketing Manager, Family Care you will collaborate, contribute and own the brand and consumer marketing implementation and strategy for our Kleenex and VIVA portfolio

In this role, you will support the Marketing Manager in the development and implementation of strategic plans and brand building activities for the portfolio.

You will be accountable for developing and implementing  plans across the Kleenex & VIVA portfolio including leading NPD projects to market, Go-To-Market, comms development and implementation, market tracking and understanding the consumer to in identifying new opportunities for growth.

Role Overview & Primary Accountabilities:


* Development and implementation of the Full Marketing Mix (including Commercial program, media planning & buying & evaluation, packaging design development, and working with the shopper team on POSM / instore activation) and GTM Strategy


* New Product Development - Identifying consumer insights through to project management of product innovation (proposition, concept testing, product specification, commercialization)


* Development of ATL and BTL communication in partnership with agencies and the Marketing Manager


* Development of pricing and promo strategy, including market data analysis (Circana)


* Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities


* Provide regular analysis information across the Family care category and competitive information to monitor market performance, brand performance against KPI’s, and to identify opportunities for growth.


* Ability to manage budgets with strong attention to detail


* Support in development and implementation of Annual Business Plan in conjunction with the Marketing Manager

About You:

Essential Requirements:


* Bachelors Degree in Business or Marketing


* Ideally 2 years of consumer marketing experien...