消费者洞察负责人

Description

The CBI Lead is responsible for leading the identification of consumer and marketplace insights with outside-in views from market dynamics and consumer/shopper &HCP &competitor knowledge and providing objective support & recommendation as a trusted business partner to internal and external stakeholders.

As the Manager, you will have a greater degree of impact on business results (drive the decisions, ensure plan sufficiency, Operational optimization, win in the competition) and typically manage a group of professionals with different competency areas (Business Competencies and Technical Competencies) and personalities:

Key Responsibilities


* Lead team to translate market and primary research data analyses into strategy recommendations that enable strategic decision and drive business growth.
+ Secondary Market Data Analysis
o Identify and analyze market trends and drivers
o Analyze and report market share gain/lost and drivers as well as other OKRs (penetration etc.)
+ Customized Primary Research Design and Analysis
o Lead primary market research Qualitative and Quantitative projects to understand consumers and HCP needs and deep human insights
o The projects cover fundamental category understanding (U&A, Shopper study, Incidence and treatment rate tracking etc.) and brand health tracking (brand KPIs, switch in & out, brand equity, brand imagery, etc.) and execution optimization (Concept/Copy/Package/Indication test, etc.) and other types (Channel Fair Market Value study, Competitive intelligence, etc.)


* Lead other CBI deliverables
+ BP learning & budget plan, Factbook and other BP supports required by stakeholders to ensure plans are built with key business drivers in mind and sufficient to deliver financial goals
+ Category growth forecast across channels
+ Support regional CBI mental availability & physical activities such as MMM for providing market/consumer data, etc.


* Collaborate with internal cross-functional teams and external stakeholders to ensure seamless execution
+ Internal: China Local & APAC & Global across functions including Leadership team, Marketing (brand/Medical/Channel & Shopper), Sales across channels/brands, DDI, Finance, Procurement, Legal and Segment CBI, etc.
+ External: Market Research and other related Suppliers such as consulting firms


* Manage, Empower, Coach and Develop people
+ Lead and manage a team of professionals to ensure successful execution of projects and initiatives and maximize team efficiency to impact business with existing resources
+ Support people career development needs

Required Qualifications


* 8-10 years of related experience in OTC and FMCG industries for both market data and market research roles


* Proven track record of successfully leading and managing teams with diversified individuals


* S...