Assistant Media Manager – Digital, Influencer & PR (Skin Health)

Description

Kenvue is currently recruiting for:

Assistant Media Manager - Digital, Influencer & PR (Skin Health)

This position reports into Brand Manager and is based at Tokyo, Japan.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

Role reports to: Brand Manager

Location: Tokyo, Japan

What you will do

Position Summary

Working within the brand management team, this role will be responsible for leading Digital & Media Excellence (DMX) for Skin Health & Baby.

This role sits within the core brand team and will contribute a strategic and operational media planning approach to drive investment effectiveness, as well as own media planning, operations and accountability with our key media partners to maximize the impact of Kenvue's investment.

Your focus will be on leading SNS, Influencer & PR from strategy to execution, including building our new ambassador programme & leading the full funnel influence engagement.

You will work closely with the Brand Marketing team members to drive brand growth and business delivery and will be responsible for accelerating the Skin Health & Baby team digital transformation and influence-first strategy.

Role Duty & Responsibilities

• Media Strategy & Execution: Development of full funnel media strategies (from brief to final plan) and accountability for executing those plans, alongside the media agency and Marketing members, through to campaign delivery and optimization.

Ensure integrated campaigns across all departments.

• Influencer Management: Manage paid and organic influencer strategy and execution, including evolving the capability of the organization.

Ensure close synergy with the Marketing campaigns and PR tie ups.

Including -

o Lead and develop a strong ambassador program for Skin Health & Baby brands.

Build and own relationships with our influencers via planned seeding and communication plan that is in line with our full funnel influence activation.

o Manage content approvals for the brands.

• PR: Develop and execute effective PR strategies in collaboration with agencies, driving synergy across Marketing and influencer plans.

This includes media relations, securing publicity and tie-up exposures, planning and implementing event...