[Innovative Medicine] ヘマトロジー事業本部 重症筋無力症統括部門 マーケティã

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Chiyoda, Tokyo, Japan

Job Description:

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity.

Learn more at https://www.jnj.com/.  

Key Responsibilities


* Develop overall brand & portfolio strategy, including launch strategy, in the autoantibody field, closely making alignment with global, regional and local strategic direction.


* Agile execution of marketing plan, events and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as the need arises.


* Enhance market/patient access for our products through innovative ways while reinforcing competitiveness of our brand.


* Engage and develop KOLs/speakers and key prescribers through relevant engagement activities and field visits.


* Conduct regular product training and monthly business reviews.


* Perform relevant market research and analysis to support decision-making, including regular market analysis and review to adjust strategies as appropriate.


* Ensure operational excellence in handling vendors, promotional budget, inventory forecast, and timely submission of reports.



* グローバル、アジア太平洋地域、国内の戦略的方向性と緊密に連携しながら、重症筋無力症をはじめとする二ポカリマブの製品上市および適応拡大を含むポートフォリオ戦略を策定する


* 営業やメディカルアフェアーズと連携したマーケティング計画、イベント、資材を逐次実行し、定期的なモニタリングと調整を行う


* 革新的な方法で当社製品の市場/患者アクセスを強化し、ブランドの競争力を強化する


* ブランドプランおよび長期的な財務計画の策定を主導する


* KOL/講演者と主要な処方者への訪問活動等を通じて、 主要顧客ã...