Director of Marketing & Communications - Dallas, Texas

The Marketing Director acts as the marketing lead for each segment of the business and is responsible for developing and executing marketing strategy in partnership with Business Unit Managers.

This includes, but not limited to, competitive market analysis, creation and management of marketing content including print and digital advertising, animations, collateral, website content, email campaigns, webinars, case studies, eBooks, and eNewsletter content.

This position will also lead the Company’s overall branding and lead generation/lead management process.

This position will be located at our Dallas, Texas location.

Fulfills supervisory responsibilities in accordance with Neenah Foundry policies, values, and strategies.

Ensures that everyone is treated with dignity and respect providing an environment for success.

Clearly communicates expectations and accountabilities for performance helping employees see the link between individual performance and department/company achievement of its strategic plan.

Recognizes and rewards good performance and gives regular feedback throughout the business.

Essential Functions

 Job duties may change over time and additional job functions may become essential.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


* Develop and execute strategic marketing plans in partnership with business unit senior and product management.


* Develop marketing content including print and digital advertising, animations, collateral, website content, social media content and calendars, email campaigns, webinars, case studies, eBooks, and eNewsletters to attract, acquire and engage the target audience.


* Direct the Company’s lead generation and lead management strategies, including lead scoring, lead nurturing, marketing automation and CRM integration.


* Direct the strategy and execution of the Company’s website and manage digital marketing campaigns for advertisement and recruitment purposes.


* Direct the strategy and execution of the Company’s national trade show and customer education program.


* Manage Company’s use of online opportunity identification services (Dodge/ConstructConnect) driving robust adoption and quality usage.


* Develop and manage company branding standards; assist with Company Store apparel and Company giveaways/swag.


* Develop and report metrics to justify marketing spend.


* Manage the Company’s presence on social media sites.

Nurture, engage, respond, and monitor social media sites.


* Manage marketing expenses within the assigned budget.


* From partnerships with the student chapters of AFS; FEF; non-profits; and community to promote the


* Manage external vendors as appropriate.


* Other duties as assigned.

Expected Areas of Competence (KSAs)


* Excellent writing skills.

Demonstrated ability to conceptualize, organize and bring to life Marketing and branding conc...