Sr. Digital Manager

Sr.

Digital Manager

Company: ABARTA Coca-Cola Beverages

Department: IT Business Partner A

Job Location: 4900 Pitts.

Support Center, PA

Other Potential Locations: Pittsburgh HQ, PA

We are actively seeking enthusiastic team players who want to work with the world's most trusted and iconic brands.

About ABARTA

ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve.

We value diversity and individuality and when you thrive, we thrive.

ABARTA offers the perks of a large corporation with the personalized touch of a smaller company.

We are a workplace that encourages sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization.

We would love for you to become a part of our family to help make our vision of Quenching the Thirst of Our Neighbors a reality!

Summary

This position manages all business aspects of the approach, capabilities and execution of our digital platforms.

This role is responsible for supporting the definition of our digital strategy and aligning with sales leadership and respective stakeholders to ensure we execute and deliver a successful end-to-end customer experience.

The candidate will coordinate our requirements with shared services partners across functions such as analytics, marketing and contact center to ensure our platform solutions and products continue to meet the needs of our customers.

The candidate will collaborate with sales and commercial leadership to define and execute implementation opportunities of our B2B platform across the organization and other digital solutions to fully leverage the channel for ordering, support, service and payments capabilities so we can better optimize our go to market strategy.

Our digital focus is centered around building a personalized customer experience in order to achieve platform growth, customer retention, and increased gross profit and volume.

Responsibilities



* Responsible for strategy development and execution to bridge the gap for a seamless transition from a physical to digital customer experience.


* Identify and quantify business growth opportunities (channels, outlets & revenue) at an enterprise level based on customer research, analytics and key KPIs.


* Responsible for capability enhancements on the myCoke platform through cross-functional collaboration with shared services and IT teams to ensure that the digital commerce platform meets both customer and business needs.


* Partner with our commercial and IT teams, NAOU and our shared services partners to ensure cross functional collaboration, alignment and communication across supporting teams.


* Bottler business lead for the analytics workstream to drive data needs in order to analyze platform and campaign performance data to report results, insights, and recommended actions to improve both customer and bu...