Marketing Manager

PRIMARY FUNCTION:

Develop and implement strategic marketing plans for Lift Systems while staying abreast of changes in the marketing environment to best serve the objectives of the company; Serve as a Graphic Design resource expert for corporate Marketing initiatives.

ESSENTIAL DUTIES

Marketing:


* Drive a 3–5-year strategic Lift Systems initiatives through reviewing changes to the marketplace/industry and adjust marketing plans accordingly.



* Conduct market research/competitive analysis while interpreting and predicting consumer trends for Lift Systems.


* Perform market segmentation planning through developing different ways to segment the market, developing profiles of the resulting segment and evaluating each segment’s attractiveness.


* Oversee campaign management bydeveloping and deploying multiple-channel marketing campaigns to target customers and track the effect of those campaigns, by customer segment, over time.


* Oversee Lift Systems lead processgeneration to increase both the marketing and sales success rate.


* Handle customer channel alignment issues through engaging in specific process planning tasks designed to understand customer segments and their affinities for certain interaction channels resulting in coordination of customer interaction across channels, avoiding channel conflict, and improving the company’s effectiveness in targeted promotions and marketing campaigns.


* Provide development input for Lift Systems business prospectus for securing or influencing Lift Systems in the Sales area.


* Resolve calls from customers and interdepartmental employees on related needs and questions.


* Perform coverage and opportunity analysis as it pertains to new venture creation and the implementation of a business plan offering new marketing strategies.


* Support Division Strategic planning and direct Division Marketing Strategic Planning that will promote customer loyalty and retention.


* Manage the GP Lift Systems website design, deployment, updates and content to maximize the websites effectiveness.

Business Development:

 


* Provide and follow up on appropriate business leads provided to and by Business Development Representatives, service associates, marketing distributions, economic development information, etc.


* Oversee Lift Systems E-business strategies (in conjunction with corporate marketing) by analyzing how information will support the division and company’s mission, goals and objectives including CRM, database coordination and call center development as well as Division Advertising and Promotion initiatives.


* Direct Division CRM initiatives in conjunction with Corporate Marketing.


* Work with Corporate Marketing to add to the value/direction of the corporate lead management system.


* Provide feedback on lead generation results and improvement directions.

 

Graphics Design Resource:

 


* Design promotion and advertising mat...