Director, Commercial Operations (Shopper Marketing)

Director, Commercial Operations (Shopper Marketing)

Tampa, FL, USA Req #46139

Monday, March 31, 2025

Who We Are:


* Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.


* Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.


* In 2024, for the 3rd year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal.

This program recognizes outstanding U.S.

private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:


* Total Wellness Programs including health, dental and vision plans


* 401K program with healthy company match


* Supplemental Life Insurance


* Three weeks of vacation pay, and 10 company paid holidays

*


* Tuition reimbursement


* Employee Assistance Programs (EAP)


* Competitive compensation

Coke Florida is looking for a Director, Commercial Operations based out of our Tampa HQ area office.

What You Will Do:

The Director of Commercial Operations will be responsible for daily operations of the commercial routines ensuring timely development and execution of Channel and Customer programs.

Responsible for leading a team of Commercial Operations Managers and Program Execution Managers in support of Customer program development and field execution.

Implement planning and stewardship routines working collaboratively with Customer Teams, Field Sales, PGM, Supply Chain/Packaging, Media, and CCNA Franchise to strategically develop and deliver Coke Florida Commercial plans.


* Requires a unique combination of brand, channel, and customer marketing expertise.


* Responsible for localizing national pillar programs and regional assets in development of Customer programs around Consumer passions.


* Understands the value of Local Customer Development and effectively balances the needs between National/Region chains and the local, Independent Customer base.


* Possesses the ability to build collaborative working relationships with cross-functional peers including Sales, PGM, Manufacturing, Product Supply, Franchise Leadership, etc.


* Knows the value and implements relevant segmentations strategies that leverage marketplace diversity.


* Implements management routines and tracks brand and category performance vs plan; develops gap-fill plans to course correct as needed.

Roles and Responsibilities:


* Ensure plans align with Coke Florida commercial priorities and brand strategies while delivering against the Coke Flo...