Director, ACUVUE Brand Equity & Digital Marketing

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
People Leader

All Job Posting Locations:
Jacksonville, Florida, United States of America

Job Description:

Johnson & Johnson is recruiting for a Director, ACUVUE Brand Equity & Digital Marketing to support our J&J Vision business.  This position is located in Jacksonville, FL.

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges.

Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life.

Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness.

Learn more at https://www.jnj.com/medtech

POSITION SUMMARY

The Director, ACUVUE Brand Equity & Digital Marketing will be responsible for defining the brand footprint and its articulation for both patients and ECPs and developing and executing brand equity strategies that enhance brand perception, drive customer loyalty, and foster long-term growth across both the offline and online space.

The director will champion the digital brand work and will use the technology to drive successful brand equity build up and patient and ECP acquisition and retention.

KEY RESPONSIBILITIES

Brand Equity Strategy Development (50%)



* Defines, owns, safeguards and champions ACUVUE brand footprint, Visual Brand Language, Communication guidelines.


* Develop and implemen...