Digital Marketing & Media Excellence Media Manager

Description

Kenvue is currently recruiting for:

Digital Marketing & Media Excellence Manager

This position reports to Senior Director, Business Unit Leader, Consumer Health Japan and is based at Kudan office, Tokyo.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

What you will do

Position Summary

• This role is responsible and lead for all Consumer Health brand portfolio (oral care, wound care, skin health, OTC, and baby) media strategy, planning, execution to achieve brand visions and business targets together with brand team.

The role is expected to lead the design of total brand experience including traditional media, emerging media, professional media, and PR activity, influencer engagement with the deepest understanding of consumer, brands, business and media environment/ counterpart insight.

The role strongly partners with brand team and external media agency partner to come up with the best media plan/ mix to achieve business KPI.

Role Duty & Responsibilities

Total Brand Experience Planning

• Lead End-to-end media strategy to achieve each franchise business goal

• Leverage full expert of multiple media touch point understanding and experience from traditional media, digital media, emerging media, professional media and PR

• Need strong collaboration and engagement skill to drive and engage external media agency as well as internal stakes holders i.e.

each brand, franchise team

• Management of external agency from setting right KPI, alignment of deliverables, and yearly planning

• Work closely with Asia Pacific/Northeast Asia Cluster Digital analytics

Grow People

• Create a strong team.

Grow talent through effective recruitment, development, coaching.

• Support to grow brand team by equipping the basic knowledge for media

Budget/ Business Management

• Prioritizes and ensures resources are focused to deliver portfolio objectives by understanding the latest business situation and each brand objective/priority

• Accountable to manage the budget and come up with the best way to spend

• Media agency fee management

Related Experience & Behavior, Competency

• Minimum of 5 years of communication/activation experienc...