Animal Nutrition Commercial Marketing Director

Animal Nutrition Commercial Marketing Director

Animal Nutrition Commercial Marketing Director

The Animal Nutrition Commercial Marketing Director is responsible for providing leadership to the development of the commercial strategic vision and growth targets and execution of the strategies to achieve business and financial goals.

Key accountabilities include leadership of the commercial marketing team members, elevating and leading cross-functional team engagement and support of business initiatives and strategies, identifying commercial growth opportunities, setting clear objectives and defining key performance indicators to measure success.

This role is accountable for the financial performance of the commercial business; P&Ls under this role's leadership include branded cattle, dairy adult and young animal and nutritional additives.

Key Responsibilities:

Business strategy and P&L ownership (40%):


* Provide clear vision and goals for the Commercial animal nutrition business to accelerate growth momentum


* Own commercial P&L including managing investments and expenses to deliver profitable growth and balances initiatives to capitalize on growth while delivering the bottom line


* Own development of marketing strategies including pricing, commercial channel, customer, customer segmentation, and new products/services


* Lead commercial innovation strategy (for products and services) and new product pipeline development relevant to the growth targets, in collaboration with R&D and the Enterprise Marketing Portfolio Leader


* Partner with FP&A on financial projections

Internal stakeholder collaboration (20%):


* Demonstrate influential leadership to achieve success when working cross functionally and through others


* Deliver synthesized business results, risks and opportunities to advise senior leaders


* Provide strong leadership and direction to cross functional teams


* Support S&OP (sales and operations planning)


* Partner with Business Operations and Sales teams on insights and development of pricing and trade execution to maximize profits and market share, while balancing customer impacts


* Partner with Enterprise Marketing team on brand marketing and promotional strategies and plan

External stakeholder focus (10%):


* Develop and ensure a deep understanding of market and industry dynamics, business, competition, brand landscape, commercial customers, consumers and industry


* Build and maintain relationships with key customers, suppliers, and other business partners

Business insights, data, and analytics (10%):


* Establish and monitor business KPIs to track progress and ensure alignment with objectives


* Leverage and owns business and commercial channel insights (i.e.

market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions

People and team development (20%):


* Build and foster a high performing ma...